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Municipal Press Release Writing 101

Municipal Training Westport Town Hall

Friday, March 23, 2018

Municipal Press Release Writing 101

Westport Town Hall
110 Myrtle Ave.
Westport, CT 06880

9:00 a.m. - 12:00 p.m.
Check-in beings at 8:30 a.m.



As the times are changing and developing, the way press releases are received from media outlets is too.

Come to this NEW Municipal Press Release Writing 101 workshop to develop the right skills to make your municipality’s press releases more captivating. Learn how to engage reporters through this hands-on workshop by using the right techniques to present your message and create the right kind of exposure for your municipality. 


  • Press release writing basics: Who, What, Where, Why?
  • How to structure your press release
  • Effective storytelling techniques
  • The impact of social media on press releases
  • How to decipher what is imporant and what is less useful information to reproters
  • Hands-on learning opportunities to write and develop press releases


  • First Selectmen, Mayors, Town/City Managers
  • Public Information Officers
  • Councilmembers, Selectmen, Aldermen, RTM
  • Department Heads
  • Board and Commission Members
  • Administrative Assistants
  • Personnel who write press releases

CCM PRESENTERS back to top

Sullivan & LeShane Public Relations

Dan Tapper, Public Relations Manager

COST back to top

  • Non-Members - $120 per attendee, (see registration info below)
  • FREE to CCM-Members, (see registration info below)

Not sure if you're a CCM Member? Click here to find out!

FINE PRINT back to top

UPDATES & CHANGES: Last minute changes and updates, weather postponements, cancellations, etc. will be posted on this page

CANCELLATION POLICY: We understand your schedule may change. Please let us know if you have registered and can no longer attend.

CONSENT TO CCM FOR USE OF PHOTOGRAPHIC IMAGES: Registration and attendance at CCM workshops, meetings, and events constitutes an agreement by the registrant to the use and distribution of the attendee’s image in photographs, videos and electronic reproductions of such events and activities sponsored by CCM.