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How Not to be Fake News: Elected Officials & Effective Communications

Municipal Training Wethersfield Town Hall

Tuesday, December 4, 2018

How Not to be Fake News: Elected Officials & Effective Communications

Wethersfield Town Hall
505 Silas Deane Highway
Wethersfield, CT 06109

9:00 a.m. - 12:00 p.m.
Check-in beings at 8:30 a.m.


Public officials often have a love-hate relationship with the media, especially when a crisis occurs. But let’s face it, you need the press and the press needs you so best to be prepared and practiced at getting your message out in an effective way.

GSG works with clients to provide both in-depth and refresher media trainings, for clients with minimal to extensive media interview experience. This media training workshop will include a review of best practices, including reporter mindsets, how media is changing, methods of maximizing control during an interview, and strategies for handling controversies/crises and combative reporters. We will also review messaging tips and tricks, including words to use and lose, how to create a compelling sound bite, training and practicing for on-camera and in-studio appearances, and how to effectively use stories and anecdotes. We will discuss how to interact with the media day-to-day in a transparent and engaging way.

Global Strategy Group is the go-to public affairs, communications, and research partner for companies, causes, and campaigns. We work with our clients to build their reputations, tackle big challenges, and win.


1. Delivering a concise and consistent message

2. Learn how to integrate media relations into your day to day work

3. How to navigate difficult questions from reporters in a crisis


  • First Selectmen, Mayors, Town/City Managers 
  • Selectmen, Council Members, Aldermen
  • Public Safety
  • School Superintendents, School Business Managers, Boards of Education
  • Town/City Attorneys
  • Personnel/Human Resource Department

CCMO back to top

Become a Certified Connecticut Municipal Official (CCMO) today! This workshop is good for 3 credit hours of Personal Development that can be used towards completing you certification. For more information such as details on requirements and how to get started, please visit


CCM PRESENTER back to top

Carter Johnson, Senior Vice President
Global Strategy Group

Roy Occhiogrosso, Managing Director
Global Strategy Group

COST back to top

  • FREE to CCM-Members, (see registration info below)

Not sure if you're a CCM Member? Click here to find out!

Fine Print back to top

UPDATES & CHANGES: Last minute changes and updates, weather postponements, cancellations, etc. will be posted on this page

CANCELLATION POLICY: We understand your schedule may change. Please let us know if you have registered and can no longer attend.

CONSENT TO CCM FOR USE OF PHOTOGRAPHIC IMAGES: Registration and attendance at CCM workshops, meetings, and events constitutes an agreement by the registrant to the use and distribution of the attendee’s image in photographs, videos and electronic reproductions of such events and activities sponsored by CCM.