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Communicating to Win: Communications is what you make of it

Municipal Training Harwinton Town Hall

Tuesday, September 24, 2019

Communicating to Win: Communications is what you make of it

Harwinton Town Hall
100 Bentley Drive
Harwinton, CT 06791

9:00 a.m. - 12:00 p.m.
Check-in beings at 8:30 a.m.



How do we react to negative questions from the media? How do we work to accentuate the good when so often the media wants to focus on the bad? How do municipal officials tell their stories on their own terms, rather than someone else’s? This is the focus of “Communicating to Win: Communications Is What You Make Of It,” Sullivan & LeShane Public Relations, Inc.’s time-tested curriculum on how to always let your own key messages guide you in telling the stories you need to tell, to any key audience. This interactive, multi-media presentation, which contains appropriate video examples of both the good and the bad in public communication, gives participants an entirely new way of looking at communication; a way that decidedly works to their advantage.


  • Learn how to respond well to criticism in front of the press
  • Receive best practices on engaging media
  • Develop better strategies on how to communicate effectively


  • First Selectmen, Mayors, Town/City Managers
  • Public Information Officers
  • Councilmembers, Selectmen, Aldermen, RTM
  • Department Heads
  • Board and Commission Members
  • Administrative Assistants
  • Personnel who write press releases

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Sullivan & LeShane Public Relations

Dan Tapper, Public Relations Manager

COST back to top

  • FREE to CCM-Members

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UPDATES & CHANGES: Last minute changes and updates, weather postponements, cancellations, etc. will be posted on this page

CANCELLATION POLICY: We understand your schedule may change. Please let us know if you have registered and can no longer attend.

CONSENT TO CCM FOR USE OF PHOTOGRAPHIC IMAGES: Registration and attendance at CCM workshops, meetings, and events constitutes an agreement by the registrant to the use and distribution of the attendee’s image in photographs, videos and electronic reproductions of such events and activities sponsored by CCM.

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Become a Certified Connecticut Municipal Official (CCMO) today! This workshop is good for 3 credit hours of Personal Development that can be used towards completing you certification. For more information such as details on requirements and how to get started, please visit