CCM LAUNCHES TV AD CAMPAIGN FOR LAST WEEKS OF SESSION ON IMPORTANCE OF PRESERVING MUNICIPAL AID TO AVOID PROPERTY HIKES

CCM LAUNCHES TV AD CAMPAIGN FOR LAST WEEKS OF SESSION ON IMPORTANCE OF PRESERVING MUNICIPAL AID TO AVOID PROPERTY HIKES

For immediate release Tuesday, April 19, 2016

Kevin Maloney (203) 710-3486

Joe DeLong (203) 747-0268

The Connecticut Conference of Municipalities (CCM) today (Tuesday, April 19) announced that it is launching a new paid television advertising campaign that will air for the next ten days -- during the key last weeks of the 2016 state legislative session.

The TV spot seeks to advance the public’s understanding of the critical state aid issues at stake -- as leaders seek a solution to the $933 million state budget deficit -- and the importance of the Governor, legislators and local leaders working together in these closing two weeks of the session to ensure legislative action that will advance the economic future of Connecticut towns and cities.

“CCM is the leading advocacy group for Connecticut property taxpayers,” said Joe Delong, CCM Executive Director. “This spot focuses on the importance of preserving municipal aid to avoid property tax hikes and massive cuts in essential local services like public education, public safety and human services, and the value of working collaboratively with state leaders. We seek again to deliver these messages to a target population most likely to vote and to increase awareness of this group of the electorate.”

The 30-second TV ad will begin airing Wednesday, April 20 and continue through Friday, April 29 across the four top-tiered broadcast stations -- WFSB CH. 3, WVIT CH. 30, WTIC-FOX 61, WTNH Ch. 8 and Cable News12 of Fairfield County. The spot will be placed in early morning news, evening news, weekend morning news and late news.

Narrative of Ad back to top

Here’s link to the TV spot and complete narrative:

http://youtu.be/K-LV3MluqRU

“A message brought to you by CCM.”

Governor Malloy: “We must continue to keep our promises to cities and towns”

“Newspapers agree:” “Municipal aid reductions would be a tax hike by another name.” -- Norwich Bulletin

“State aid cuts to cities will ultimately translate into higher property taxes.”-- Connecticut Post

“Higher property taxes a lousy state budget fix.” -- New London Day

“Today’s challenges are tomorrow’s opportunities.”

“We encourage the Governor and legislators to work in collaboration with town leaders to protect public education, property taxpayers and Connecticut’s future.”