Creating Social Success for Your Municipality

Municipal Training Torrington City Hall

Wednesday, March 23, 2016

Creating Social Success for Your Municipality

9:00 a.m. - 12:00 p.m.
Registration begins at 8:30 a.m.

PROGRAM OVERVIEW back to top

The power of social media is undeniable. It can be a powerful way for municipal leaders to:

  • Connect with stakeholders
  • Provide updates on key activities 
  • Share opportunities and resources
  • Engage support in improving your community
  • Build an online community and following

Having a social presence in many ways is just as important as your physical presence. It provides a powerful and preferred method of connecting with all your constituents – from residents and businesses to other town leaders and your municipal services partners.

 

LEARNING OBJECTIVES back to top

In this tips-packed presentation, you’ll learn to:

  • Maximize your municipality’s social impact
  • Understand which social channels to use for what types of updates
  • Increase and maximize the shareability of your content
  • Effectively incorporate photos/visuals/videos
  • Handle negative posts
  • Decide whether to pay to promote your content
  • And, much more!

WHO SHOULD ATTEND back to top

  • First Selectmen, Mayors, Town/City Managers
  • Town/City Clerks
  • Human Resources Directors & Personnel
  • Police and Fire Chiefs
  • School Superintendents
  • School Business Managers
  • Park and Recreation Department Heads
  • Library Directors 
  • Municipal Attorneys
  • Individuals responsible for social media

CCM PRESENTERS back to top

Jill Adams  |  CEO, Adams & Knight, Inc.

Jill Adams is CEO and Principal at Adams & Knight, Inc., an integrated strategic marketing and advertising agency in Avon, CT. Under Jill’s leadership, Adams & Knight has been a strategic partner for many Connecticut businesses helping them create marketing strategies and programs that generate results.

COST back to top

  • Non-Members - $120 per attendee, (see registration info below)
  • FREE to CCM-Members, (see registration info below)

Not sure if you're a CCM Member? Click here to find out!