Pomfret, Thompson, and Putnam Line Up For New Websites
In a move that’s sure to excite the mobile and tech savvy, Pomfret, Thompson, and Putnam upgraded their websites for 2019.
The websites were created by CivicPlus, which was recognized as a GovTech 100 Company for 2019, which recognizes companies looking to improve the public sector, marking the fourth consecutive year on that list.
Noting the changing media landscape, CivicPlus offered this: “at a time when YouTube is replacing cable viewership, and the average citizen has seven social media accounts, your website users’ expectations for engaging, valuable content has never been higher.”
They suggest that being your own biggest critic is the easiest way to know if you are meeting your citizen’s expectations. This includes keeping information up-to-date and easy to read; if you find it too cluttered, everyone else probably does too.
In addition to streamlining the website for viewing on computers, CivicPlus has integrated mobile formatting so that the website retains full functionality whether the user is on a computer, tablet, or smart phone. Making the website compatible with new technology means that more people can use it.
Access evolves back to top
This transition is important because as tech evolves, where people access the internet has changed. From 2009 when the iPhone first gained prominence to 2018, the percentage of web pages served to mobile phones has gone from 0.7 percent to 52.2 percent, according to a report from Statista.com.
Making sure that the website has a friendly user interface is another major concern, and the redesigns have put the most important information front and center. Each website differs slightly, but some of the main features allow residents to look for online payment portals, minutes & agendas, or even employment opportunities, while businesses can look for bids/RFPs.
Pomfret was enthused by the changes posting: “Pomfret’s web site is boasting a new look! We will continue to offer the same great content, eAlerts, and timely news — with the added feature of compatibility with phones and tablets!”
They added that they will be integrating a social media platform as well as a Selectman’s Blog in the future.
Cited in a Norwich Bulletin article, First Selectman of Thompson Ken Beausoleil said that based on a recent branding study done by the Northeastern Connecticut Council of Governments there’s an understand that a town’s website can either raise up or hurt a town.
By making the website more accessible and easier to use, Pomfret, Thompson, and Putnam have decided to move their websites into the future.